DRAU is a series of premium sketchbooks that help sneaker enthusiasts quickly sketch their own shoe designs.
The DRAU brand was originally conceived while studying product and brand design at the Art Center College of Design. The idea became real during my time as a Global Creative Director at Nike and during my time in a graduate school (MBA) marketing class exercise.
With the experience of over twenty years working as a designer and seventeen years as an adjunct college professor, I wanted to create a series of sketchbooks that helped future footwear designers follow their dreams of becoming the next legendary footwear designer.
DRAU sketchbooks are used by professional shoe designers across the globe; in the hands of designers from Nike, Jordan, Converse, Umbro, Puma, Adidas, Reebok, and many others.
DRAU sketchbooks were not created just to teach people just how to draw but also to help motivate and inspire people to sketch more; building confidence and exceptional creativity along the way.
Instructions are simple: Sketch one idea at a time. Work quickly and loosely. Don't spend too much time creating a hyper-realistic rendering. “Stick and Move”. Spend no more than 10-15 minutes per page.
Work quickly... and have some fun.