With nearly 30 years of academic and professional award winning product design and brand strategy experience, I appreciate the importance of an innovation based design education. It goes beyond mere technical skills, extending into a profound understanding of consumer behavior and needs.
PHILOSOPHY
My teaching ethos focuses on teaching students to learn the essential skills that drive innovation: understanding consumer insights through discovery-based research, mastering traditional design methods from initial hand sketches to physical and virtual prototypes, and harnessing the latest digital design tools- to help students land the role of their dreams.
With this holistic approach, students learn to create products that have a clear sense of purpose and that ultimately build VALUE, whether it's through quantitative business success or a qualitative connection to the end consumer. Empowered by this knowledge, students create products that not only meet peoples needs but also enriches lives, embodying the transformative potential of design.
EXPERIENCE
22._ University of the Arts Philadelphia, Pennsylvania
Program Director + Associate Professor, BFA and MDES of Product Design Programs
Developed a brand new program description and course descriptions while managing full time and adjunct faculty. Including course scheduling, Syllabus reviews, Work Study programs, Internship opportunity, external partnerships, and full budget oversight for BFA and MDES programs.
18.23 SIVA//DeTao School of Design Shanghai, China
Master + Professor, Strategic Design and Innovation (SDI) Program, BFA program
Took over the Strategic Design and Innovation (SDI) undergraduate program from Hartmut Esslinger, famed founder of Frog Design, to incorporate a stronger use of more current and relevant design tools, strategies, and pedagogy.
Awarded 3 different “Best Creative Direction” awards from 2018-2020.
Students have won multiple design awards from IDEA to Red-Dot.
*Taught part-time at the following universities while working full time in the design industry.
08.15 University of Oregon Portland and Eugene, Oregon
Adjunct Faculty, School of Architecture, Allied Arts, and Product Design (BFA)- teaching such classes as Senior Studio, Adaptive Sport, and Drawing courses. Also taught various design skills (Introduction to Illustrator) for 4 years within the Lindquist School of Business, Sports Product Management (Graduate) program.
17.22 Lewis & Clark College Portland, Oregon
Adjunct Faculty, taught a Design Thinking course and was a Winterm Entrepreneurial mentor for 5 years.
09.14 PENSOLE Academy of Footwear Design Portland, Oregon
Helped create and launch PENSOLE at the University of Oregon and Art Center College of Design Product Design programs. Focusing on general design skills and brand strategy.
Inside Fashion Design Portland, Oregon
Pacific Northwest College of Art Portland, Oregon
California College of the Arts San Francisco, California
Academy of Art University San Francisco, California
Art Center College of Design Pasadena + Beijing, China
Center for Creative Studies Detroit, Michigan
University of Wisconsin-Stout Menomonee Falls, Wisconsin
Western Washington University Bellingham, Washington
Milwaukee Institute of Art and Design Milwaukee, Wisconsin
Lectured at multiple universities throughout Asia;
Xi'an Jiaotong University, awarded honorary Professor
Pingdingshan University, CMF class and workshops
Zhujiang University / Nottingham University
Ningbo University, Design Lecture series and portfolio reviews
Henan University, CMF and design workshops
Shanghai Business School, Creative Entrepreneurship lectures
Beijing Institute of Technology, in Zhuhai
Beijing Institute of Technology, in Beijing
Plus numerous others...
Following 11 years at Nike, I traveled extensively to numerous universities across China, Hong Kong, and Macau- performing multiple design workshops and lecturing. Including several domestic and international corporate lectures // presentations // workshops around “Design through Business”, “Incorporating CMF in Design”, and “Creative Thinking”.
Companies include; Tencent and Huawei in Shenzhen China, Trek Bicycle HQ in Waterloo Wisconsin, The Materials Show, and IFAI (Int’l fabric show) in Philadelphia, San Francisco, Los Angeles, and Chicago. Lastly, was honored to present at the 2021 World Industrial Design Conference in Qingdao, China.
STUDENT WITH 2 RED DOT AWARDS
SHANGHAI INSTITUTE OF VISUAL ARTS (SIVA)
UNIVERSITY OF OREGON / PENSOLE COLLAB
BEIJING INSTITUTE OF TECHNOLOGY
INSIDE FASHION DESIGN WORKSHOP
ART CENTER COLLEGE OF DESIGN, MASTERS CLASS
SHANGHAI BUSINESS SCHOOL,
STUDENT WORK
Student work showcasing such skills as insightful consumer research, graphic design and composition, brand design, CAD modeling and rendering (and animation), analog and digital hand sketching, design thinking, story telling and narration, and advanced model making (Final physical models = parts must be 50% 3D printed and 50% made by hand, and personally painted and hand assembled).
Leica camera CMF project poster
SENIOR YR4
Concept bicycle for young kids
Bag design project for Leica camera
JUNIOR YR3
SOPHOMORE YR2
Introduction to CAD modeling and 3D printing skills; design a car wheel / tire + interlocking cube projects.
Flat pack laser cutting project, “Design a creature”
Students learn analog and digital hand sketching techniques, random sketchbook pages.