WELCOME
Intro
Matthew A. Rhoades is an award-winning industrial design leader, strategist, entrepreneur, and global educator who transforms creative vision into measurable business growth.
With nearly 3 decades of experience driving innovation for world-class brands- from Apple to Nike, Matt has built products and platforms that redefine performance, generate multi-million-dollar category growth, and shape the way people experience design. His work has earned international acclaim, over 30 patents, multiple international design awards, and exhibitions at SFMOMA and the Cooper Hewitt Museum, NYC.
Beyond industry, Matt is deeply committed to the future of design education. As a natural Mentor and Lecturer, he bridges the worlds of academia and professional practice, empowering students and emerging designers to think critically, act boldly, and lead creatively.
I live at the intersection of creativity, commerce, and culture, inspiring people and brands through the creation of exceptional products, meaningful experiences, and lasting impact.
Awards
| 2020 Best Direction Award, “Taihu Award” design", Shanghai |
| 2020 Presented to an affiliate of the United Nations on Sustainable Materials |
| 2018-20 lectured at Chinese and HK Universities on Innovative Thinking to Brand Strategy |
| 2013 A design team member (CAD) on the all electric Moto Czysyz motorcycle that won the Isle of Mann TT Zero class race |
| 2007 Winner of first ever "Bo Jackson MVP" award for all of equipment at Nike |
| 2004 Red Dot Award for Atomic Aquatic premium dive mask |
| 2003 Popular Mechanics and Popular Science "Product of the Year", Disney electronics |
| 2002 San Francisco Museum of Modern Art "Future Footwear" exhibition |
| 1998 Mountain Bike Magazine voted Trek Y-Bike "Third most influential mountain bike of all time". |
| 1998 Trek Y-Bike appears as a regular on TV show Pacific Blue |
| 1997 Trek Y-Bike's purchased by Secret Service and Vatican City to protect Pope and President |
| 1996 Cooper-Hewitt Museum, NYC "Future of Sport" exhibit, for Trek Y-Bike showcase |
| 1996 IDSA Gold metal for Trek Y-Bike project |
| 1994-95 Trek Y-Bike wins Best of Show at Interbike and Eurobike |
| 2020 Best Direction Award, “Taihu Award” design", Shanghai | | 2020 Presented to an affiliate of the United Nations on Sustainable Materials | | 2018-20 lectured at Chinese and HK Universities on Innovative Thinking to Brand Strategy | | 2013 A design team member (CAD) on the all electric Moto Czysyz motorcycle that won the Isle of Mann TT Zero class race | | 2007 Winner of first ever "Bo Jackson MVP" award for all of equipment at Nike | | 2004 Red Dot Award for Atomic Aquatic premium dive mask | | 2003 Popular Mechanics and Popular Science "Product of the Year", Disney electronics | | 2002 San Francisco Museum of Modern Art "Future Footwear" exhibition | | 1998 Mountain Bike Magazine voted Trek Y-Bike "Third most influential mountain bike of all time". | | 1998 Trek Y-Bike appears as a regular on TV show Pacific Blue | | 1997 Trek Y-Bike's purchased by Secret Service and Vatican City to protect Pope and President | | 1996 Cooper-Hewitt Museum, NYC "Future of Sport" exhibit, for Trek Y-Bike showcase | | 1996 IDSA Gold metal for Trek Y-Bike project | | 1994-95 Trek Y-Bike wins Best of Show at Interbike and Eurobike |